Details
| First Name | Mike |
| Last Name | Bersabal |
| Username | mbers |
Biography / Calendar
| Biography | I am a seasoned digital professional with a 15+ year proven track record of managing people process and technology. I have led teams in content strategy and operations in a variety of industries and sectors ranging from local government to centers of excellence at fortune 500 companies in B2B/B2C. Content has always been at the core of my focus. Bridging gaps between design engineering and product is my passion. I’m looking for my next opportunity in software/technology working with content systems. |
Work Experience
| Job Title | Principal Content Architect, Content Strategist, CMS |
| Company | Intuit Mailchimp |
| Description | Experience enablement Customer obsessed FS designer who help teams succeed with – VQA practices – String extraction for preparing for localization – Empathy mapping for CMS, partner integration library project – Facilitate taxonomy for in-app recommendation team for lifecycle marketing enhancements |
| Job Title | Senior Content Strategy & Operations Manager |
| Company | Genuine Parts Company |
| Description | Enterprise business process improvements for SDLC Content readiness through late night deployments and product launches Site migrations for various subsidiaries CMS Training Cross functional team collaboration across multiple time zones |
| Job Title | Deputy Director Media & Interactive |
| Company | Visit St Pete Clearwater |
| Dates | 2012 – 2015 |
| Job Title | Interactive Marketing Manager |
| Company | Visit Pensacola |
| Dates | 2007 – 2012 |
| Description | Full stack marketer tasked to move mountains with $0 Led RFPs for award-winning website rebuilds Trained staff on how to use CRM software Monitored and reported on website metrics to improve paid and organic traffic growth YoY Much more |