Details

First Name

Mike

Last Name

Bersabal

Username

mbers

Biography / Calendar

Biography

I am a seasoned digital professional with a 15+ year proven track record of managing people process and technology. I have led teams in content strategy and operations in a variety of industries and sectors ranging from local government to centers of excellence at fortune 500 companies in B2B/B2C. Content has always been at the core of my focus. Bridging gaps between design engineering and product is my passion. I’m looking for my next opportunity in software/technology working with content systems. 

Work Experience

Job Title

Principal Content Architect, Content Strategist, CMS

Company

Intuit Mailchimp

Description

Experience enablement

Customer obsessed FS designer who help teams succeed with

– VQA practices

– String extraction for preparing for localization

– Empathy mapping for CMS, partner integration library project

– Facilitate taxonomy for in-app recommendation team for lifecycle marketing enhancements

Job Title

Senior Content Strategy & Operations Manager

Company

Genuine Parts Company

Description

Enterprise business process improvements for SDLC

Content readiness through late night deployments and product launches

Site migrations for various subsidiaries

CMS Training

Cross functional team collaboration across multiple time zones

Job Title

Deputy Director Media & Interactive

Company

Visit St Pete Clearwater

Dates

2012 – 2015

Job Title

Interactive Marketing Manager

Company

Visit Pensacola

Dates

2007 – 2012

Description

Full stack marketer tasked to move mountains with $0

Led RFPs for award-winning website rebuilds

Trained staff on how to use CRM software

Monitored and reported on website metrics to improve paid and organic traffic growth YoY

Much more