• Profile photo of Tyler Grant

      How do we define value?

      Over time, there has been an interesting trend in the Agile community. While there is still certainly a focus on delivering quickly, learning, and repeating experiments, we are now placing the lens of value delivery on top of this thinking.

      What consequences does this have for our delivery plans as a whole? It forces us to define this “value” in some way shape or form. But frequently, I find that the ways that we define value in the abstract remain frustratingly… vague.

      We talk about benefits delivered, the “why” of what we’re doing, impacts to customers, and other equally unclear language.

      Once we get into a specific situation, are able to talk to stakeholders, meet with customers and understand their needs, use cases, and wants. Only then are we able to jointly understand what the value it is that we are delivering.

      And honestly? I love that. Value isn’t derived from those who deliver the product. It’s derived from those who actually USE the product. I think this is a lesson many in the community could be reminded of, myself included.

      We have to let our users drive our delivery. All of the experimenting and learning in the world gets us nothing when we don’t learn the right lesson.

      • Love this @novawood . Defining value remains one of the most challenging aspects of Agile delivery. It’s crucial to emphasize that users, not just the deliverers, drive true value. Understanding their needs is the key, and it’s refreshing to see this reminder. Let’s keep user-centricity at the forefront of our Agile approaches!

        • @novawood value is derived for those who actually USE the product – love it!

          Currently the dysfunction in agile is that we have forgotten about putting the customer first

          Thanks for reminding us that it’s always about the customer!

          • Great points guys @novawood , @tojewunmi , and @Nelson. Value needs to be defined as positive outcomes for the final user. If not, what’s the point and the effort is a waste. If done right OKRs (objectives and key results) should help greatly in keeping our eyes on the ball.