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MarketingThe AIDA Framework Explained with Modern Examples
Most marketing fails because it talks too much, too fast.
You want to sell, but your audience is still scrolling.
That’s where the AIDA framework comes in. It’s not new. It’s timeless. And when you apply it properly, your message becomes magnetic.
Let’s break it down:
🧠 A = Attention
You have seconds, sometimes less, to grab someone’s interest.
But “attention” doesn’t mean loud. It means relevant and sharp.
It means:
A bold headline that speaks to a real problem
A visual that disrupts their scroll
A truth that makes them stop and say, “Wait, that’s me.”
Modern example:
Instead of saying “Grow your business,” say:
“Struggling to get clients without sounding desperate? Read this.”
👀 I = Interest
Now that they’ve stopped, you have to earn their curiosity.
This is where you go deeper, show empathy, drop an insight, or tell a short, relatable story.
This is the why they should care phase.
Modern example:
“Most coaches struggle not because they lack skills, but because their messaging is confusing. You can’t attract clients who don’t know what you solve.”
🔥 D = Desire
This is where you paint the picture of what’s possible.
What does success look like?
How does your offer or idea help them transform?
Use emotional language. Show outcomes, not just features.
Modern example:
“Imagine waking up to inbound DMs asking how to work with you. No chasing. No hard selling. Just magnetic clarity.”
👉 A = Action
Now, make it crystal clear what they should do next.
No vague “check out my page.”
Tell them exactly what to do, in a helpful, natural way.
Modern example:
“Want the exact content strategy I used to get 3,000+ leads? Drop a 🔥 below and I’ll send it to you.”
The beauty of AIDA is that you can apply it to everything:
Instagram captions
Landing pages
Video hooks
Email subject lines
Even sales conversations
It’s not a rigid formula. It’s a flow of psychology, guiding someone from “I don’t know you” to “I want this.”
If you want to be a marketer who doesn’t just create noise but creates movement, learn to master this flow.
Which part of the AIDA framework do you think people overlook the most? Let’s talk below 👇
Nelson Ingle1 Comment
